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Advertiser Packages - Some thoughts http://www-.luthiersforum.com/forum/viewtopic.php?f=10102&t=5534 |
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Author: | Shane Neifer [ Wed Mar 08, 2006 1:33 pm ] |
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Brock/Lance I have been thinking about the number of inthread sales taht are permitted. I looked back at the e-mail that Lance sent when first signed up and it said 2 inthread sales (for six month commitment). I took this to mean 2 per month and the six month commitment referred to the lower rate for payment. Was I wrong? Maybe we can post the levels and waht each package offers. Also, I had suggested that, rather than tying up good "learning" space on the main forum with stuff, we could have a "Buy it Here" forum where we could direct people in the Main Forum to look at waht is new and on special. Then we could have unlimited sales if we choose and they can be in conflict. The onus will be on you two to ensure that you only allow reprutable venders into this forum and then you won't see any gouging. As it stands right we all do talk to each other from time to time about our businesses and actually support each other. If you get a whole bunch more venders in the picture this might change but right now I like the mix. Anyway, just some thoughts from a guilty conscious! Sorry about posting a "sale" without prior authorization! (When are we getting a spell checker! ![]() Shane |
Author: | Brock Poling [ Thu Mar 09, 2006 1:24 am ] |
Post subject: | |
I know these are all innocent enough. You guys are just looking to generate business... that is expected. We just want to coordinate and work together. Certainly not a "cartel" but in a friendly spirit of cooperation. ![]() ![]() My personal feeling is that the sales should be "special", something that represents an enormous opportunity (and for the most part they have been GREAT deals), and have wide appeal to the membership. In some way these sales become a benefit to our members. I think if we run too many we risk killing the golden goose. What I would propose as an alternative is coming up with new products. Here are a few ideas: 1) The box at the top of the screen where we are promoting OLF memberships could be occassionally used to showcase new tools. I see this linking out to a separate page that is structured as a "review" and the page could also include links to the company's web site where a member could "learn more" or "purchase" the product. I think we could comfortably run one of those per month -- maybe for a week. 2) Auctions. By donating something to the OLF this in effect gives you the opportunity to run an in-thread sale. If you elect to, you may sell the same item to the entire membership for the auction's closing price. That is a way to come in the back door on extra in-thread sales. 3) Lance and I have been talking about starting an email newsletter for over a year. This is another opportunity. If you run a sale in there it will get in front of ALL of our members -- not just those who are fequent visitors. And, this could also benefit the OLF. If people know that "secret" sales sometimes appear in the newsletter that will be an added incentive for them to take a few minutes to open the mail and read it -- even when they are REALLY busy. To address your idea of an extra forum to run sales. I think this can cause the same dilution that I mentioned above, plus, I think as soon as we have our auction area up and running you will be able to continously run "sales" for any product you like. We are hoping to make this the "real" luthier's auction site. Ebay is so full of junk that it is hard to pick the peas from the corn. I think a more professional auction format will allow you to command a little better price for your products and constantly troll for new customers. Great ideas though... keep them coming. ![]() |
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